Are you an allied health practitioner struggling to keep up with the demand for your services? If so, you’re not alone. According to a recent report from the American Association of Medical Colleges, the United States will face a shortage of up to 122,000 physicians by 2032. This shortage is being exacerbated by the aging Baby Boomer population and the Affordable Care Act, which has increased the number of people with health insurance.
The situation is similar in many other Western countries around the world. The good news is that there are things you can do to scale your allied health clinic’s growth to meet this increasing demand. In this blog post, we’ll give you four tips on how to do just that.
Review your patient scheduling system
If you’re still using a paper-based scheduling system, now is the time to upgrade to an electronic one. An electronic scheduling system will allow you to schedule more patients in less time, freeing up your staff to focus on other tasks. Additionally, many electronic scheduling systems offer features like online appointment booking and automated reminders, which can help reduce patient no-shows.
Invest in new technology
Healthcare technology is constantly evolving, and investing in new equipment can help you keep up with the demand for your services. For example, if you’re an orthopaedic surgeon, investing in a 3D printer or CNC milling machine can help you create custom implants faster and with less waste. Similarly, if you’re a physical therapist, investing in new exercise equipment can help you provide a wider range of services to your patients.
Hire new staff members
Adding new staff members is always a big decision, but it may be necessary if you want to keep up with the demand for your services. When hiring new staff members, be sure to look for candidates who share your allied health clinic’s values and who have the skills and experience necessary to provide high-quality care to your patients. Recruitment agencies like Drake Medox can help expedite this process and connect the right candidates with the right positions.
Implement a marketing strategy
Word of mouth can only take your clinic so far – you need to actively market your services if you want to attract new patients. There are a number of ways you can market your clinic, such as creating a website, launching a social media campaign, or running ads in local publications. If you’re not sure where to start, consider working with a marketing agency that specialises in healthcare marketing.
Start growing your allied health clinic today
As an allied health practitioner, it’s important that you find ways to grow your clinic so that you can keep up with the increasing demand for your services. By following the tips outlined here, you’ll be on your way to scaling your clinic’s growth and meeting the needs of more patients.
