As stated above, search engine optimization is a great method to increase visibility in Google rankings. There are three main weapons for successful SEO for law firms: technical, on-page and off-page SEO techniques.
SEO
Technical SEO is about techniques that allow a search engine to discover your law firm’s website and understand what it is about. Mastering technical SEO and programmatic SEO allows search engines to map your website and rank it for the appropriate search terms in Google. In practice, this means making sure all titles and headings are filled with keywords. Tools are ideal to help you craft strong title tags. Likewise, meta descriptions and alt tags should be filled with appropriate keywords to complement those used in website content.
On-Site Referencing
On-site SEO refers to the content used on your law firm’s website. This ranges from the description of legal services to your business blog. To stay relevant in the eyes of Google, your content feed needs to be updated regularly.
Off-Site SEO
Offsite SEO like in seattle seo for example refers to your law firm’s online presence on third-party sources, such as backlinks and social media shares. Google recognizes these links as recommendations from external parties and ranks these backlinks based on the visibility of the user posting them. For example, a viral social media post on Facebook will carry much more weight than a spammy post on a legal forum. To get higher quality backlinks, try to link to reputable media sources and find prominent social media influencers who will support your business.
Contribute Authoritative And Engaging Legal Industry Content.
As stated above, your content marketing strategy must bring interesting information to the legal industry. Demonstrating that your law firm is an authority on the niche topics surrounding your services builds your credibility and increases your visibility.
To improve your content marketing with digital marketing agency seattle for example, let your readers decide what topics you write about. Ask your audience directly through surveys and email marketing campaigns, or use analytics tools (like Google Analytics) to measure engagement for your articles. Whatever topics readers are most hooked on, double down on these strategies. You’ll likely find that content that connects with readers through analogies and real-world use cases works best.
Never forget to write for your readers first and then for Google. Search engine algorithms are smart enough to weed out “artificial” content marketing aimed simply at improving rankings. Make sure posts are regular and re-post them on different social media channels to appeal to a diverse target market.
